![]() Here are the technical specs for Facebook vertical video: It’s clear that vertical video is great for engagement. And Facebook isn’t alone in their findings.Īn independent test by Annenberg Media found that vertical video reached 25,000 more people on Facebook, beating both square and horizontal formats. However, full screen vertical video is engaging enough to encourage audio. Typically Facebook mobile viewers prefer muted video. In the Facebook test, 70% of video watch time, including video ads, was with the sound on. What’s even more interesting is that vertical video changes how users watch ads. Viewers even reported a 3 to 9 point increase in ad recall. ![]() When Facebook A/B tested vertical video against square ratio video using the same creative, video length, targeting, budget and bid, they discovered that vertical video resulted in brand lift 70% of the time. Yet vertical in generally the preferred format. Of course, if you’re creating an animation, you can set your aspect ratio from the beginning to ensure that your finished video looks exactly as you expect.įacebook hosts a variety of aspect ratios including vertical, landscape and square. Focus on the subject, vertical video is up close and personal, don’t be afraid to zoom in on the details.Fill the space, text and other graphics can help fill the taller frame.Avoid too much horizontal movement or fast pans, these seem more intense when the field of view is narrower. ![]() If you do decide to shoot horizontally, make sure you keep the subject of your video in the center of the frame so you can easily cut it down without losing anything important. You can even shoot in horizontal mode and edit to vertical, but that’s the most difficult option best left to professional videographers and video editing experts. ![]() If you’re using a camera, you may need to edit to the correct aspect ratio after the shoot. Most smartphones automatically record in 9:16 if you hold them vertically. If you’re recording with a phone, shooting vertical video for social media is easy. People are more likely to watch a video that seems high quality. Using the right dimensions and aspect ratio helps your video display correctly and prevents distortion or clipping. You might hear people use dimensions and aspect ratio interchangeably, but professional video creators know the difference. But we also talk about aspect ratio, that is the relation between the width of an image and its height. For example, Facebook requires that videos on their platform be no smaller than 120px by 120px. In the digital world, we also talk about dimensions, usually noted in pixels. You might have an 8×10 inch photograph or a 4×6, for example. When we talk about the size of something in the physical world, we talk about its dimensions. Vertical Video Dimensions and Aspect Ratiosīefore we get to specific social media platforms, it might be worth clearing up one potential point of confusion. Here’s everything you must know to make vertical videos that fit the most popular social media platforms. ![]() While most platforms now support (and even prefer) vertical video, they each have different standards for vertical video dimensions. The newer generation of social media apps, like Snapchat and Tik Tok, use vertical video almost exclusively. Social media juggernauts like Facebook have embraced vertical video formats in recent years. People don’t want to rotate their phones to watch a 30 second ad and they won’t watch something that doesn’t fit the platform. If you’re making ads or business videos, getting the vertical video dimensions right is essential. Now, it’s universally recognized as the best format for social media. Vertical video went from an unforgivable sin to the industry standard practically overnight. ![]()
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